LILLIE CASATI 27 October, 2014

More is more at Marni

Tags Marni, Consuelo Castiglioni, 20th anniversary, Milan, MARNI PRISMA, Milan fashion, Pre-Fall Collection

In the brand’s 20th anniversary year, Consuelo Castiglioni is presenting a Pre-Fall Collection, which will launch on ORDRE to Marni’s closed network of retailers from 5th to the 15th of December.  Retailers can look forward to the graphic prints and luxurious textures that go hand in hand with a Marni signature collection.

A whole year of events will mark Marni’s 20th anniversary non-traditional celebrations in an overall project called MARNI PRISMA. Organised by designer Consuelo Castiglioni and daughter Carolina, Marni’s director of special projects, the series of events move around the world creating lively situations that show different facets of the brand with a distinctively Marni spirit.

The celebrations first kicked off at Milan fashion week with a one-day pop-up flower market at Milan’s Rotonda Della Besana. The 18th-century building complex was completely transformed with PVC and metal garden structures for sale planted in the grass outside, and inside the colonnaded space a souk-like atmosphere with stands selling live flowers, planters-slash-purses in archival Marni prints, and mini totes stuffed with gardening tools. A portion of proceeds from this event went to The Vimala Association, which benefits Tibetan children living in India.